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Creative Design Services that lead to Increased Revenues |
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Website Design • Content Management • E-Commerce • Creative Design Search engine optimization can help Increase Revenues More visitors to your website brings more opportunities for you to increase your revenue. But how do you get more visitors to your website? An optimized website is one way to help improve your rankings with Google, Yahoo, and other search engines. There are many reasons to make website optimization a priority. For starters, websites are often your company's first and only chance to get infront of new business prospects. If your site doesn't show up early in a Google search, prospects may never find you. Here are some of the key aspects involved in website optimization.
Keywords Selection - How do you choose the all important keywords? One way is to try Google Keyword Suggestion Tool which indicates the popularity of any chosen keywords. It provides the estimated number of times that a term/keyword was searched on in the previous month. Another is Overature's Keyword Suggestion Tool. Another way is decide your own keywords based to how your customers think and your best guess on the keywords people use when searching for your company. Website analytics will reveal the most popular keywords. Keyword Density - Keywords on a web page are not enough for search engine robots. Ideally, they should also be a reflection of the text that’s on that particular page. Keyword density refers to keywords actually embedded in the text of a given page. The thinking here is – the higher the keyword density the greater the ‘value’ for the visitor. Reciporical Links - Links from other sites will help draw new traffic to your site. In addition, links to your website on a number of other sites will help increase your site’s 'relevancy' with a number of search engines. It is interpreted as improving the ‘value/experience’ for the visitor. Link Popularity is a tool that wil indicate how popular your website is. It will indicate how many links with Google, MSN, and Yahoo. Type in any web site and see how popular it is. This is also a technique used in seeking out competitors affiliations...giving us a peek into where the competition is linked and opens the door to new possibilities. Content Updates - New content, useful tips and noteworthy news articles give visitors a reason to return. Search engine robots will consider a site to be ‘stale’ if it does not periodically refresh with new content. Search Engines and Online Directories - Promotion of your site to all major search engines and relevant online directories should happen on a regular basis. # # #
About The Author - John Bergdoll is a creative business development consultant with over 20 years experience in developing design communications and website strategies serving businesses throughout North America and Europe. Creative Solutions, Inc. specializes in providing critical problem solving and creative strategies bridging the gap between clients and their customers. Creative Solutions has received numerous awards for excellence in design communications.
233 Manning Street, Needham MA 02492 Tel: (781) 444-8883 Home About Us Clients Say It Best Creative Services Client List © Creative Solutions, Inc 2008 All rights reserved |
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